Learn about the global spectator sports market through The Business Research Company, which provides information on spectator sports market size, spectator sports market drivers and restraints, spectator sports market players, the COVID-19 impact on the spectator sports market, and more.

The  spectator sports market size is expected to grow from $164.93 billion in 2021 to $354.00 billion in 2026 at a rate of 16.5%. The spectator sports market size is then expected to grow at a CAGR of 11.0% from 2026 and reach $597.53 billion in 2031.

The increasing sports sponsorships are expected to be a key driver of the sports market in the forecast period.

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The spectator sports market consists of sales of spectator sports services and related goods by entities that provide live sporting events for a paying audience. Spectator sports include the presentation of sporting events by teams and clubs or independent athletes. Owners of teams, horses, and so on that enter participants into racing events or other spectator sports events and the sports trainers who provide specialized services to support participants in sports events or competitions are part of this industry. The establishments that operate race tracks are also included in this industry.

Global Spectator Sports Market Segments Include:

By Type: Sports Team and Clubs, Racing and Individual Sports

By Revenue Source: Media Rights, Merchandising, Tickets, Sponsorship

By Type of Sport: Badminton, Baseball, Basketball, Cricket, Cycling, Hockey, Ice Hockey, Racing, Rugby/ Football, Soccer, Table Tennis, Tennis, Volleyball, Wrestling/Boxing, Mixed Martial Arts, Others

By Geography: The market is segmented into North America, South America, Asia-Pacific, Eastern Europe, Western Europe, Middle East and Africa. Among these regions, North America was the largest region in the spectator sports market, accounting for 40.9% of the global market in 2021.

Sports organizers and race organizers are implementing mobile ticketing to provide a hassle-free ticket purchase experience. Mobile ticketing is the process where customers can buy and validate the tickets using mobile phones. Event organizers production and distribution costs associated with traditional paper-based ticketing channels is eliminated with the implementation of mobile ticketing. Apart from this, the data exchanged digitally through ticket transactions enables sports organizers to learn more about fans and generate insights to formulate marketing strategies. FC Barcelona, a Spanish professional football club, has implemented mobile ticketing and eliminated paper tickets by introducing a new system that allows fans to scan a bar-code on their phones to gain access to matches. Pocono Raceway has launched a mobile ticket delivery system that allows fans to have their tickets delivered to their mobile devices and have their tickets scanned at the sports venue directly from their mobile devices.

TBRC’s spectator sports market report covers:

Major Market Players: Dallas Cowboys, Real Madrid, FC Barcelona, New York Yankees, Manchester United Football Club

Regions: Asia-Pacific, China, Western Europe, Eastern Europe, North America, USA, South America, Middle East and Africa.

Countries: Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA.

Time Series: Five years historic (2016-21) and ten years forecast (2022-2026-2031)

The Spectator Sports Market Report 2022 is one of a series of new reports from The Business Research Company that provides spectator sports market overviews, analyzes and forecasts market size, share, spectator sports market players, spectator sports market segments and geographies, leading competitor revenues, profiles and market shares.

TBRC’s spectator sports market report identifies top countries and segments for opportunities and strategies based on market trends and leading competitors’ approaches.

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