Learn about the global media buying agencies and representative firms market through The Business Research Company, which provides information on media buying agencies and representative firms market size, media buying agencies and representative firms market drivers and restraints, media buying agencies and representative firms market players, the COVID-19 impact on the media buying agencies and representative firms market, and more.

The media buying agencies and representative firms market is expected to grow from $70 billion in 2021 to $105 billion in 2026 at a rate of 8.4%. The global media buying agencies and representative firms market size is then expected to grow at a CAGR of 9.2% from 2026 and reach $163 billion in 2031.

The media buying agencies and representative firms market growth is supported by technological developments in the market.

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The media buying agencies and representative firms market consists of the sales of advertising services by entities (organizations, sole traders and partnerships) that purchase advertising time or space from media outlets and resell it to advertising agencies or individual companies directly, and independent representatives that sell media time or space for media owners. Only goods and services traded between entities or sold to end consumers are included.

Global Media Buying Agencies And Representative Firms Market Segments Include:

By Services: Media Buying Service, Media Planning Service, Media Representative Firms, Other Services

By Mode: Offline, Online

By Application: BFSI, Consumer Goods and Retail, Government and Public Sector, IT and Telecom, Healthcare, Media and Entertainment

By Geography: The market is segmented into North America, South America, Asia-Pacific, Eastern Europe, Western Europe, Middle East and Africa. Among these regions, North America was the largest region in the media buying agencies and representative firms market, accounting for 30.0% of the total in 2021.

The increasing use of artificial intelligence (AI) is a key trend gaining popularity in the media buying agencies and representative firms market. Artificial intelligence is computer intelligence or intelligence demonstrated by a machine to help perform simple tasks or tasks that couldn’t be performed otherwise. AI has various applications in the advertising sector; it helps in various applications such as providing unique views of existing customer data, which helps enable marketers to run more experiments and to further develop new strategies. Artificial intelligence technology helps to scan videos and images helping marketers provide more relevant ads, increase engagement and brand recall. Furthermore, AI tools and machine learning algorithms help predict the best times, messages, and environments for increasing conversions.

TBRC’s media buying agencies and representative firms market report covers:

Major Market Players: Publicis Groupe, WPP PLC, Omnicom Group Inc., Dentsu Inc., The Interpublic Group of Companies

Regions: Asia-Pacific, China, Western Europe, Eastern Europe, North America, USA, South America, Middle East and Africa.

Countries: Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA.

Time Series: Five years historic (2016-21) and ten years forecast (2022-2026-2031)

The Media Buying Agencies And Representative Firms Market Report 2022 is one of a series of new reports from The Business Research Company that provides media buying agencies and representative firms market overviews, analyzes and forecasts market size, share, media buying agencies and representative firms market players, media buying agencies and representative firms market segments and geographies, leading competitor revenues, profiles and market shares.

TBRC’s media buying agencies and representative firms market report identifies top countries and segments for opportunities and strategies based on market trends and leading competitors’ approaches.

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