Learn about the global market research services market through The Business Research Company, which provides information on market research services market size, market research services market drivers and restraints, market research services market players, the COVID-19 impact on the market research services market, and more.

The market research services market size is expected to grow from $74.4 billion in 2020 to $91.3 billion in 2025 at a rate of 4.2%. The global market research services market size is then expected to grow at a CAGR of 4.0% from 2025 and reach $111.3 billion in 2030.

The market research services market is expected to benefit from rising focus on customer satisfaction and experience surveys.

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The market research services market consists of the sales of market research services and related goods by entities (organizations, sole traders, and partnerships) that plan, develop, create, and manage activities for studying and analyzing markets according to the end user’s need. Market research establishments undertake processes where human capital is the major input. They make available the knowledge and skills of their employees, often on an assignment basis, where an individual or team is responsible for the delivery of services to the client. The market research companies provide data, data analysis and consumer analysis based on the end user’s need through primary and secondary research. The data often contains both qualitative and quantitative information and can be tailored to meet the client’s needs. Market research firms offer both standard products, such as general market reports and market sizing data, as well as customized solutions as part of their offerings.

Global market research services market segments include:

By Type – Marketing Research And Analysis Services, Public Opinion And Election Polling

By End Use Industry: FMCG, Media, Healthcare and Life Science, Professional Services, Others

By Geography: The market is segmented into North America, South America, Asia-Pacific, Eastern Europe, Western Europe, Middle East and Africa. Among these regions, North America was the largest region in the global market research services market, accounting for 32.5% of the total in 2021

Market research companies are increasingly using advanced research technologies such as eye-tracking technology to generate consumer insights. Marketing research and analysis services companies are increasingly focusing on scrutinizing the emotional connection of customers with products. Market researchers are collecting and analyzing unconscious reactions of the customers’ brain through neuromarketing tools, such as emotion measurement, eye tracking, and other implicit priming tests. Eye-tracking technology is helpful for gauging consumer reaction towards products, without any bias or errors. This technology is used in studying consumer behavior during shopping, where researchers can capture actual reaction and time spent gazing at a particular product or a group, which allows researchers to provide unbiased insights.

TBRC’s market research services market report covers:

Major Market Players: Nielsen Holdings Inc., IQVIA Holdings Inc., Gartner, Kantar Group, Ipsos Group S.A.

Regions: Asia-Pacific, China, Western Europe, Eastern Europe, North America, USA, South America, Middle East and Africa.

Countries: Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA.

Time Series: Five years historic (2016-21) and ten years forecast (2022-2026-2031)

The Market Research Services Market Report 2022 is one of a series of new reports from The Business Research Company that provides market research services market overviews, analyzes and forecasts market size, share, market research services market players, market research services market segments and geographies, leading competitor revenues, profiles and market shares.

TBRC’s market research services market report identifies top countries and segments for opportunities and strategies based on market trends and leading competitors’ approaches.

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