The Business Research Company’s report goes into great detail on the loyalty management market size and growth, loyalty management market regional analysis, loyalty management market competitive landscape, and other critical information needed to excel in the loyalty management industry.

Major players in the loyalty management market include AIMIA Inc., Bond Brand Loyalty Inc., IBM Corporation, Oracle Corporation, Comarch SA, SAP SE, Epsilon Data Management LLC, ICF International Inc., Kobie Marketing Inc., TIBCO Software Inc., MicroStrategy Inc., The Lacek Group Inc., Capillary Technologies, Brierley Partners, Fidelity National Information Services Inc., Lumata Group, Fivestars, Maritz Holdings Inc, Antavo Limited, Apex Loyalty, Sailplay, Paystone Inc., Annex Cloud, Blue ocean and Salesforce Inc.

TBRC’s comprehensive market report based on extensive research will assist you in seamlessly devising your approaches in order to match key market player strategies.

The global loyalty management market size is expected to grow from $7.26 billion in 2021 to $8.44 billion in 2022 at a compound annual growth rate (CAGR) of 16.3%. The global loyalty management market size is expected to grow to $15.58 billion in 2026 at a CAGR of 16.5%.

North America was the largest region in the loyalty management market in 2021.

The loyalty management market consists of sales of loyalty management services by entities (organizations, sole traders, partnerships) which refers to a set of operations aimed at providing superior customer service. The concept analyzes how businesses may attract, engage, and retain customers. Loyalty management provides benefits, experiences, and rewards that drive long-term engagement with customers.

The rise in the number of cardholders and the use of reward points is driving the growth of the loyalty management market.

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Investing in analytics and business intelligence tools for relevant rewards and incentive schemes is gaining popularity in loyalty management programs. Companies in loyalty management are investing in analytics and business intelligence tool for a targeted customer approach. Collecting engagement data throughout a company’s clients’ buying journeys can help the company gain a better understanding of how they behave and how to communicate with them most effectively.

TBRC’s Global Loyalty Management Market Report Is Segmented:
By Component: Software, Services

By Deployment: Cloud, On-Premises

By Organization Type: Small and Medium-Sized Enterprises, Large Enterprises

By End-Use: BFSI, IT, Telecommunication, Transportation, Retail, Hospitality, Media and Entertainment, Others

By Geography: North America, South America, Asia-Pacific, Eastern Europe, Western Europe, Middle East and Africa.

The Loyalty Management Global Market Report 2022 is one of a series of new reports from The Business Research Company that provides an overview of the loyalty management market globally and regionally, analyzes and forecasts market size, share, loyalty management market players, loyalty management market segments, leading competitor revenues, profiles and market shares.

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