Best Prospects in the Global Social Media Analytics Market and Strategies for Growth – Includes Social Media Analytics Share
The Business Research Company’s report goes into great detail on the social media analytics market size and growth, social media analytics market regional analysis, social media analytics market competitive landscape, and other critical information needed to excel in the social media analytics industry.
Major players in the social media analytics market include IBM, Google LLC, Oracle Corporation, SAS Institute, Digimind, Hootsuite, Talkwalker, Oktopost, Simplify360, Frrole Inc., Heuritech, Salesforce, Adobe Systems Incorporated, Clarabridge, Netbase Solutions Inc., Brandwatch, Gooddata, Simply Measured Inc., Sysomos Inc., Sprout Social, SAP SE, Tableau Software, Unmetric Inc., Rival IQ, Meltwater, SpreadFast Inc., MetaQuotes Software Corp., and Socialbakers.
TBRC’s comprehensive market report based on extensive research will assist you in seamlessly devising your approaches in order to match key market player strategies.
The global social media analytics market size is expected to grow from $6.93 billion in 2021 to $8.95 billion in 2022 at a compound annual growth rate (CAGR) of 29.2%. The global social media analytics market size is expected to grow to $23.58 billion in 2026 at a CAGR of 27.4%.
North America was the largest region in the social media analytics market in 2021.
The social media analytics market consists of sales of social media analytics by entities (organizations, sole traders, and partnerships) that refer to the ability to gather and interpret the collected data from social channels to support business decisions and measure the performance of actions based on the decisions through social media. Tracking conversations and measuring campaigns are major components of social media analytics. It also involves figuring out how social activities are influencing the business results.
The surge in the number of social media users across the globe is contributing to the growth of the social media analytics market.
Technological advancement is a key trend gaining popularity in the social media analytics market. Technologies such as artificial intelligence (AI) in social media have the potential to revolutionize how brands market themselves across platforms such as Facebook, Instagram, Twitter, and LinkedIn. It can automate many tedious tasks associated with social media management.
TBRC’s Global Social Media Analytics Market Report Is Segmented:
By Component: Software, Services
By Deployment: On-Premise, Cloud
By Organization Size: Small and Medium Enterprises, Large Enterprises
By Application: Customer Segmentation and Targeting, Competitor Benchmarking, Multichannel Campaign Management, Customer Behavioral Analysis, Marketing Management
By End-User Industry: Banking and Financial Services, IT and Telecommunications, Retail, Healthcare, Government Services, Media and Entertainment, Utilities, Transportation and Logistics, Others
By Geography: North America, South America, Asia-Pacific, Eastern Europe, Western Europe, Middle East and Africa.
The Social Media Analytics Global Market Report 2022 is one of a series of new reports from The Business Research Company that provides an overview of the social media analytics market globally and regionally, analyzes and forecasts market size, share, social media analytics market players, social media analytics market segments, leading competitor revenues, profiles and market shares.
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