Learn about the global in-app purchase market through The Business Research Company, which provides information on in-app purchase market size, in-app purchase market drivers and restraints, in-app purchase market players, the COVID-19 impact on the in-app purchase market, and more.

The global in-app purchase market size is expected to grow from $113.99 billion in 2021 to $141.52 billion in 2022 at a compound annual growth rate (CAGR) of 24.1%. The in-app purchases market size is expected to grow to $342.05 billion in 2026 at a CAGR of 24.7%.

The increasing downloads of video streaming, gaming, and health and fitness applications are expected to propel the growth of the in-app purchase market.

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The in-app purchase market consists of sales of in-app purchase and services by entities (organizations, sole traders, and partnerships) in digital applications. In-app purchase refers to the purchase of additional services and features or functions in an application on computers, smartphones, and tablets. It offers access to additional features and content, including digital goods, premium content, and subscriptions, directly within the application. It also offers access to the application developers to provide basic content free of charge and monetize specialized features of the product.

Global In-App Purchase Market Segments Include:
By Type: Consumable, Non-Consumable, Subscription

By Operating System: Android, iOS, Others

By App Category: Gaming, Entertainment and Music, Health and Fitness, Travel and Hospitality, Retail and E-Commerce, Education and Learning, Others

By Geography: The market is segmented into North America, South America, Asia-Pacific, Eastern Europe, Western Europe, Middle East and Africa. Among these regions, Asia pacific was the largest region in the in-app purchase market in 2021.

Technological advancements are shaping the in-app purchase market. Many companies operating in in-app purchases are focused on developing new technological solutions to meet customer demand.

TBRC’s in-app purchase market report covers:

Major Market Players: Apple Inc, Epic Games Inc., Google LLC (Alphabet Inc.), Netflix Inc, Rakuten Group Inc., Spotify Technology S.A., Tencent Holdings Ltd., The Walt Disney Company, Tinder (Match Group Inc.), Amazon Inc, Flipkart, Myntra, Ajio, Supercell, and Machine Zone

Regions: Asia-Pacific, China, Western Europe, Eastern Europe, North America, USA, South America, Middle East and Africa.

Countries: Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA.

Time Series: Five years historic (2016-21) and ten years forecast (2022-2026-2031)

The In-App Purchase Global Market Report 2022 – Market Size, Trends, And Global Forecast 2022-2026 is one of a series of new reports from The Business Research Company that provides in-app purchase market overviews, analyzes and forecasts market size, share, in-app purchase market players, in-app purchase market segments and geographies, leading competitor revenues, profiles and market shares.

TBRC’s in-app purchase market report identifies top countries and segments for opportunities and strategies based on market trends and leading competitors’ approaches.

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