Global Social Media Analytics Market Outlook, Opportunities And Strategies – Including Softwares & Services
Learn about the global social media analytics market through The Business Research Company, which provides information on social media analytics market size, social media analytics market drivers and restraints, social media analytics market players, the COVID-19 impact on the social media analytics market, and more.
The global social media analytics market size is expected to grow from $6.93 billion in 2021 to $8.95 billion in 2022 at a compound annual growth rate (CAGR) of 29.2%. The global social media analytics market size is expected to grow to $23.58 billion in 2026 at a CAGR of 27.4%.
The rise in the number of social media users across the globe is expected to drive the growth of the social media analytics market during the forecast period.
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The social media analytics market consists of sales of social media analytics by entities (organizations, sole traders, and partnerships) that refer to the ability to gather and interpret the collected data from social channels to support business decisions and measure the performance of actions based on the decisions through social media. Tracking conversations and measuring campaigns are major components of social media analytics. It also involves figuring out how social activities are influencing the business results.
Global Social Media Analytics Market Segments Include:
By Component: Software, Services
By Deployment: On-Premise, Cloud
By Organization Size: Small and Medium Enterprises, Large Enterprises
By Application: Customer Segmentation and Targeting, Competitor Benchmarking, Multichannel Campaign Management, Customer Behavioural Analysis, Marketing Management
By End-User Industry: Banking and Financial Services, IT and Telecommunications, Retail, Healthcare, Government Services, Media and Entertainment, Utilities, Transportation and Logistics, Others
By Geography: The market is segmented into North America, South America, Asia-Pacific, Eastern Europe, Western Europe, Middle East and Africa. Among these regions, North America was the largest region in the social media analytics market in 2021.
Technological advancement is a key trend gaining popularity in the social media analytics market. Technologies such as artificial intelligence (AI) in social media have the potential to revolutionize how brands market themselves across platforms such as Facebook, Instagram, Twitter, and LinkedIn. It can automate many tedious tasks associated with social media management.
TBRC’s Social Media Analytics Market Report Covers:
Major Market Players: IBM, Google LLC, Oracle Corporation, SAS Institute, Digimind, Hootsuite, Talkwalker, Oktopost, Simplify360, Frrole Inc., Heuritech, Salesforce, Adobe Systems Incorporated, Clarabridge, Netbase Solutions Inc., Brandwatch, Gooddata, Simply Measured Inc., Sysomos Inc., Sprout Social, SAP SE, Tableau Software, Unmetric Inc., Rival IQ, Meltwater, SpreadFast Inc., MetaQuotes Software Corp., and Socialbakers.
Regions: Asia-Pacific, China, Western Europe, Eastern Europe, North America, USA, South America, Middle East and Africa.
Countries: Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA.
Time Series: Five years historic (2016-21) and ten years forecast (2022-2026-2031)
The Social Media Analytics Global Market Report 2022 – Market Size, Trends, And Global Forecast 2022-2026 is one of a series of new reports from The Business Research Company that provides social media analytics market overviews, analyzes and forecasts market size, share, social media analytics market players, social media analytics market segments and geographies, leading competitor revenues, profiles and market shares.
TBRC’s social media analytics market report identifies top countries and segments for opportunities and strategies based on market trends and leading competitors’ approaches.
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