Learn about the global marketing automation market through The Business Research Company, which provides information on marketing automation market size, marketing automation market drivers and restraints, marketing automation market players, the COVID-19 impact on the marketing automation market, and more.

The global marketing automation market size is expected to grow from $5.11 billion in 2021 to $5.84 billion in 2022 at a compound annual growth rate (CAGR) of 14.2%. The global marketing automation market size is expected to grow to $9.36 billion in 2026 at a CAGR of 12.5%.

The increase in big data and data analytics solutions is expected to drive the growth of the marketing automation market going forward.

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The marketing automation market consists of sales of marketing automation software by entities (organizations, sole traders, and partnerships) that helps to identify potential customers, automating the process of nurturing the leads to sales readiness. Marketing automation is the process of employing technologies to automate repetitive marketing processes. When it comes to following up on leads and guiding potential clients through the conversion funnel, automation can save marketers a lot of time. Customer relationship management (CRM) and customer data platform (CDP) software are frequently integrated with marketing automation software.

Global Marketing Automation Market Segments Include:

By Component: Software, Services

By Deployment: On-Premises, Cloud 

By Organization Size: Small and Medium-Sized Enterprises, Large Enterprises

By Application: Digital Marketing, E-Mail Marketing, Mobile Marketing, Inbound Marketing, Social Media Marketing, Campaign Management, Others

By End-Use: BFSI, Retail, Healthcare, Telecom and IT, Discrete Manufacturing, Government and Education, Others

By Geography: The market is segmented into North America, South America, Asia-Pacific, Eastern Europe, Western Europe, Middle East and Africa. Among these regions, North America was the largest region in the marketing automation market in 2021.

Personalized content has emerged as a key trend in the marketing automation market. Customers expect companies to create products based on their preferences and choices in today’s digital world. Marketing automation software generally can learn from data, identify purchasing patterns, and make decisions with minimal human intervention. This software automatically recommends appropriate products and services based on customer profiles and online activity. As a result, such software aids businesses in increasing customer engagement, meeting their specific needs, improving business processes, and providing better customer support.

TBRC’s Marketing Automation Market Report Covers:

Major Market Players: SAP SE, Salesforce.com Inc., Oracle Corporation, Adobe Inc., Teradata Corporation, HubSpot Inc., SAS Institute Inc., IBM Corporation, Cognizant, Act-On Software Inc., Marketo, Ontraport, Sendinblue, Autopilot, Prospect.io, ActiveCampaign, eTrigue Corporation, Greenrope, Insidesales.Com Inc., Infusionsoft, and SharpSpring Inc.

Regions: Asia-Pacific, China, Western Europe, Eastern Europe, North America, USA, South America, Middle East and Africa.

Countries: Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA.

Time Series: Five years historic (2016-21) and ten years forecast (2022-2026-2031)

The Marketing Automation Global Market Report 2022 – Market Size, Trends, And Global Forecast 2022-2026 is one of a series of new reports from The Business Research Company that provides marketing automation market overviews, analyzes and forecasts market size, share, marketing automation market players, marketing automation market segments and geographies, leading competitor revenues, profiles and market shares.

TBRC’s marketing automation market report identifies top countries and segments for opportunities and strategies based on market trends and leading competitors’ approaches.

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