Information Technology

Global Location Analytics Market Outlook, Opportunities And Strategies | Marketing Analytics Market Size

Learn about the global location analytics market through The Business Research Company, which provides information on location analytics market size, location analytics market drivers and restraints, location analytics market players, the COVID-19 impact on the location analytics market, and more.


The global location analytics market size is expected to grow from $16.15 billion in 2021 to $18.75 billion in 2022 at a compound annual growth rate (CAGR) of 16.1%. The global location analytics market size is expected to grow to $32.35 billion in 2026 at a CAGR of 14.6%.

Increasing use of spatial data and analytical tools is expected to propel the growth of the location analytics market going forward.


Request A Sample For The Global Location Analytics Market Report:

marketing analytics market size

The location analytics market consists of sales of location analytics services by entities (organizations, proprietors, partnerships) that contain a geographical component of the data which allows for new dimensions of analysis and insights. Location analytics uses visualization and analysis of geospatial data. This is most commonly used for transactional data including sales, logistics, and supply chains to add a new dimension that helps contextualize specific figures and show the flow of items, sales, and supplies with depth and distance.


Global Location Analytics Market Segments Include:

By Location Type: Outdoor, Indoor

By Component: Solutions, Services

By Deployment Mode: On Premise, Cloud

By Application: Risk Management, Customer Experience Management, Remote Monitoring, Supply Chain Planning and Optimization, Emergency Response Management, Location Selection and Optimization, Others

By Industry Vertical: Transportation and Logistics, Retail, BFSI, IT and Telecommunication, Healthcare, Energy and Utilities, Manufacturing, Others

By Geography: The market is segmented into North America, South America, Asia-Pacific, Eastern Europe, Western Europe, Middle East and Africa. Among these regions, North America was the largest region in the location analytics market in 2021.


The integration of artificial intelligence solutions has emerged as a key trend in the location analytics market. An AI-fuelled approach to location intelligence can help in automating processes, detecting patterns within large sets of data, and making predictions. Developers can incorporate these insights into their applications and businesses using AI which understands the features of location data.


TBRC’s Location Analytics Market Report Covers:

Major Market Players: Alteryx Inc, Cisco Systems Inc., CleverMaps, Environmental Systems Research Institute Inc. (ESRI), GaliGeo, Google LLC, Here technologies, Hexagon, Indoor Atlas ltd, Lepton Software, Microsoft corporation, Pitney Bowes Inc., PlaceIQ, Precisely, Purple, SAP, SAS Institute Inc., Sparkgeo Consulting Inc, TIBCO Software Inc, Tom Tom, Zebra Technologies Corporation., CARTO, GapMaps, Hardcastle GIS,, Mapidea, Newgrove Limited, Orbica, and Placense

Regions: Asia-Pacific, China, Western Europe, Eastern Europe, North America, USA, South America, Middle East and Africa.

Countries: Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA.

Time Series: Five years historic (2016-21) and ten years forecast (2022-2026-2031)


The Location Analytics Global Market Report 2022 – Market Size, Trends, And Global Forecast 2022-2026 is one of a series of new reports from The Business Research Company that provides location analytics market overviews, analyzes and forecasts market size, share, location analytics market players, location analytics market segments and geographies, leading competitor revenues, profiles and market shares.

TBRC’s location analytics market report identifies top countries and segments for opportunities and strategies based on market trends and leading competitors’ approaches.


Here Is A List Of Similar Reports From The Business Research Company:

GPS Equipment Global Market Report 2022

Real-Time Location Systems (RTLS) Global Market Report 2022

Big Data and Analytics Services Global Market Report 2022


Interested To Know More About The Business Research Company?

The Business Research Company has published over 1000 industry reports, covering over 2500 market segments and 60 geographies. The reports draw on 150,000 datasets, extensive secondary research, and exclusive insights from interviews with industry leaders. The reports are updated with a detailed analysis of the impact of COVID-19 on various markets.


Read more about us at


Contact Us:

The Business Research Company

Europe: +44 207 1930 708

Asia: +91 8897263534

Americas: +1 315 623 0293


Follow us on LinkedIn:

Follow us on Twitter:

Check out our Global Market Model:


Found this article helpful? Share it on:

Leave a Reply

Your email address will not be published. Required fields are marked *