The Business Research Company’s report goes into great detail on the billboard and outdoor advertising market size and growth, billboard and outdoor advertising market regional analysis, billboard and outdoor advertising market competitive landscape, and other critical information needed to excel in the billboard and outdoor advertising industry.

Major players in the billboard and outdoor advertising market include JCDecaux, Capitol Outdoor LLC, Clear Channel Outdoor Holdings Inc, Lamar Advertising Co., OUTFRONT Media Inc. and Focus Media.

TBRC’s comprehensive market report based on extensive research will assist you in seamlessly devising your approaches in order to match key market player strategies.

The global billboard & outdoor advertising market is expected to grow from $61.67 billion in 2021 to $66.80 billion in 2022 at a compound annual growth rate (CAGR) of 8.3%. The growth in the billboard and outdoor advertising market is mainly due to the companies rearranging their operations and recovering from the COVID-19 impact, which had earlier led to restrictive containment measures involving social distancing, remote working, and the closure of commercial activities that resulted in operational challenges. The billboard and outdoor advertising market is expected to reach $87.76 billion in 2026 at a CAGR of 7.1%.

Asia Pacific was the largest region in the billboard & outdoor advertising market in 2021.

The billboard and outdoor advertising market consists of the sales of billboard and outdoor advertising services and related goods by entities (organizations, sole traders and partnerships) that create and design public display advertising campaign materials, such as printed, painted, or electronic displays and/or place such displays on indoor or outdoor billboards and panels, or on or within transit vehicles or facilities, shopping malls, retail (in-store) displays, and other display structures or sites. Only goods and services traded between entities or sold to end consumers are included.

The increase in digital out of home (DOOH) advertising is expected to contribute to the growth of the billboard and outdoor advertising market.

Request a Sample of the Global Billboard And Outdoor Advertising Market Report

The expansion of programmatic media buying is a growing trend in the field of digital out of home (DOOH) advertising. Programmatic advertising refers to the use of automated technology for buying advertising space in contrast to traditional methods of digital advertising. This approach uses data insights and algorithms to display the right advertisements to the right person at the right place and price. About 82% of viewers were able to recall a DOOH advertisement that they saw over a month ago. The brands have now expanded their in-house programmatic media buying capabilities.

TBRC’s Global Billboard And Outdoor Advertising Market Report Is Segmented:
By Type: Painted Billboards, Digital Billboards, Multi-purpose Billboards, Mobile Billboards, Others

By Application: Highways, Railway Stations, Buildings, Automobiles, Others

By End-User: Retail, Banks & Financial Institutions, Commercial Buildings, Media & Entertainment, Government, Transportation

By Geography: North America, South America, Asia-Pacific, Eastern Europe, Western Europe, Middle East and Africa

The Billboard And Outdoor Advertising Global Market Report 2022 is one of a series of new reports from The Business Research Company that provides an overview of the billboard and outdoor advertising market globally and regionally, analyzes and forecasts market size, share, billboard and outdoor advertising market players, billboard and outdoor advertising market segments, leading competitor revenues, profiles and market shares.

Here Is A List Of Similar Reports From The Business Research Company:

Advertising Agencies Global Market Report 2022

Digital Advertising Global Market Report 2022

TV Advertising Global Market Report 2022

Interested To Know More About The Business Research Company?

The Business Research Company has published over 1000 industry reports, covering over 2500 market segments and 60 geographies. The reports draw on 150,000 datasets, extensive secondary research, and exclusive insights from interviews with industry leaders. The reports are updated with a detailed analysis of the impact of COVID-19 on various markets.

Read more about us at https://www.thebusinessresearchcompany.com/about-the-business-research-company.aspx

Contact Us:

The Business Research Company

Europe: +44 207 1930 708

Asia: +91 8897263534

Americas: +1 315 623 0293

Email: info@tbrc.info

Follow us on LinkedIn: https://in.linkedin.com/company/the-business-research-company

Follow us on Twitter: https://twitter.com/tbrc_info

Check out our Global Market Model: https://www.thebusinessresearchcompany.com/global-market-model

Found this article helpful? Share it on: