Learn about the global TV advertising market through The Business Research Company, which provides information on TV advertising market size, TV advertising market drivers and restraints, TV advertising market players, the COVID-19 impact on the TV advertising market, and more.

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The global TV market is expected to grow from $91.72 billion in 2021 to $95.98 billion in 2022 at a compound annual growth rate (CAGR) of 4.6%. The growth in the TV advertising market is mainly due to the companies rearranging their operations and recovering from the COVID-19 impact, which had earlier led to restrictive containment measures involving social distancing, remote working, and the closure of commercial activities that resulted in operational challenges. The TV advertising market is expected to reach $105.96 billion in 2026 at a CAGR of 2.5%.

The increased use of over-the-top (OTT) media services is expected to drive innovation in TV advertising manufacturing, thus driving the market during the forecast period.

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The TV advertising market consists of the sales of advertising services by entities (organizations, sole traders and partnerships) that plan, develop, create and manage advertisement and promotional activities on television. Only goods and services traded between entities or sold to end consumers are included.

Global TV Advertising Market Segments Include:

By Service Type: Terrestrial, Multichannel, Online

By delivery platform: Cable Television, Satellite Television

By Broadcasting services: Advertisement, Subscription

By Time slot: 20 seconds, 60 seconds, More than 60 seconds

By Geography: The market is segmented into North America, South America, Asia-Pacific, Eastern Europe, Western Europe, Middle East and Africa.

Programmatic TV advertising is increasingly becoming popular in the TV advertising market. Programmatic advertising is the process of purchasing digital advertisements automatically leveraging algorithms and machines. It eliminates human intervention in the advertisement purchasing process, making it quick and less expensive. With the help of programmatic advertising, an organization can publish as many ads a company wants on as many platforms as they desire. Also, it addresses the requirement for expanded reach of ads as utilization patterns have changed among crowds. Programmatic advertising is associated with programmatic TV sets which allow the audience to watch OTT platforms on TV.

TBRC’s TV advertising market report covers:

Major Market Players: CBS (Columbia Broadcasting System), Comcast Corporation, Viacom Inc., Gray Television Inc., Sinclair Broadcast Group, Sun TV Network, The Walt Disney Company, Time Warner Cable, TV Today Network and Vivendi SA.

Regions: Asia-Pacific, China, Western Europe, Eastern Europe, North America, USA, South America, Middle East and Africa.

Countries: Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA.

Time Series: Five years historic (2015-20) and ten years forecast (2021-2025-2030)

The TV Advertising Global Market Report 2021: Market Size, Trends, And Global Forecast 2022 – 2026 is one of a series of new reports from The Business Research Company that provides TV advertising market overviews, analyses and forecasts market size, share, TV advertising market players, TV advertising market segments and geographies, leading competitor revenues, profiles and market shares.

TBRC’s TV advertising market report identifies top countries and segments for opportunities and strategies based on market trends and leading competitors’ approaches.

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Advertising Agencies Global Market Report 2022

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