Global Radio Advertising Market Size, Forecasts, And Opportunities
Learn about the global radio advertising market through The Business Research Company, which provides information on radio advertising market size, radio advertising market drivers and restraints, radio advertising market players, the COVID-19 impact on the radio advertising market, and more.
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The global radio advertising market is expected to grow from $18.34 billion in 2021 to $19.58 billion in 2022 at a compound annual growth rate (CAGR) of 6.8%. The growth in the radio advertising market is mainly due to the companies rearranging their operations and recovering from the COVID-19 impact, which had earlier led to restrictive containment measures involving social distancing, remote working, and the closure of commercial activities that resulted in operational challenges. The radio advertising market is expected to reach $23.43 billion in 2026 at a CAGR of 4.6%.
Cost-effective routes of advertisement for big and small companies are expected to drive innovation in radio advertising manufacturing, thus driving the market during the forecast period.
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The radio advertising market consists of the sales of advertising services and related goods by entities (organizations, sole traders and partnerships) that plan, develop, create and manage advertisement and promotional activities on the radio. Only goods and services traded between entities or sold to end consumers are included.
Global Radio Advertising Market Segments Include:
By Type: Traditional Radio Advertising, Terrestrial Radio Broadcast Advertising, Terrestrial Radio Online Advertising, Satellite Radio Advertising
By Industry Application: BFSI, Consumer Goods and Retail, Government and Public Sector, IT and Telecom, Healthcare, Media and Entertainment
By Enterprise Size: Large Enterprise, Small and Medium Enterprise
By Geography: The market is segmented into North America, South America, Asia-Pacific, Eastern Europe, Western Europe, Middle East and Africa.
The launch of digital radio is gaining popularity in the radio advertising market. Digital radio gives users greater spectral efficiency.
TBRC’s radio advertising market report covers:
Major Market Players: Sirius XM Radio Inc., iHeartMedia Inc., Entercom Communications Corp., Cumulus Media Inc., National Public Radio Inc., Strategic Media Inc., The Radio Agency, Jacob Tyler, Sid Lee and Citizen Group.
Regions: Asia-Pacific, China, Western Europe, Eastern Europe, North America, USA, South America, Middle East and Africa.
Countries: Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA.
Time Series: Five years historic (2015-20) and ten years forecast (2021-2025-2030)
The Radio Advertising Global Market Report 2021: Market Size, Trends, And Global Forecast 2022 – 2026 is one of a series of new reports from The Business Research Company that provides radio advertising market overviews, analyses and forecasts market size, share, radio advertising market players, radio advertising market segments and geographies, leading competitor revenues, profiles and market shares.
TBRC’s radio advertising market report identifies top countries and segments for opportunities and strategies based on market trends and leading competitors’ approaches.
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