Learn about the global print advertising market through The Business Research Company, which provides information on print advertising market size, print advertising market drivers and restraints, print advertising market players, the COVID-19 impact on the print advertising market, and more.

The global print advertising market is expected to decline from $31.84 billion in 2021 to $31.63 billion in 2022 at a compound annual growth rate (CAGR) of -0.7%. The print advertising market has recorded a decline owing to the closure of businesses globally due to COVID-19 restrictive measures including social distancing and movement of goods. The print advertising market is expected to reach $28.40 billion in 2026 at a CAGR of -2.7%.

The huge population that subscribes to newspapers and magazines drives the print advertising market.

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The print advertising market consists of the sales of advertising services and related goods by entities (organizations, sole traders and partnerships) that plan, develop, create and manage advertisement and promotional activities in print media such as periodicals and print newspapers. Only goods and services traded between entities or sold to end consumers are included.

Global Print Advertising Market Segments Include:

By Type: Newspapers, Magazines, Posters and Banners, Others (Brochures, Guides, Business Cards, Pamphlets)

By Industry: Retail, Electronics and Telecommunications, Insurance, Finance, Others

By Provider: Large Enterprise, Small and Medium Enterprise

By Geography: The market is segmented into North America, South America, Asia-Pacific, Eastern Europe, Western Europe, Middle East and Africa.

Brands have exerted towards long-form of print ads, that is, full-page, full-worded communications. This is likely to be a major trend in the print advertising market. Brands, in general, will have a lot to communicate to their customers and positions to articulate, therefore, require communication that is not limited to 145 characters, a 15-second flash of information, or a single impactful visual.

TBRC’s print advertising market report covers:

Major Market Players: Ogilvy & Mather, MullenLowe, McCann Worldgroup, Publicis Groupe, Dentsu, Havas, Grey global, Droga 5, BBDO, VMLY&R, WPP Group PLC, Omnicom Group, Interpublic Group of Companies and Hakuhodo.

Regions: Asia-Pacific, China, Western Europe, Eastern Europe, North America, USA, South America, Middle East and Africa.

Countries: Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA.

Time Series: Five years historic (2016-21) and ten years forecast (2022-2026-2031)

The Print Advertising Global Market Report 2022: Market Size, Trends, And Global Forecast 2022 – 2026 is one of a series of new reports from The Business Research Company that provides print advertising market overviews, analyses and forecasts market size, share, print advertising market players, print advertising market segments and geographies, leading competitor revenues, profiles and market shares.

TBRC’s print advertising market report identifies top countries and segments for opportunities and strategies based on market trends and leading competitors’ approaches.

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