Global Out-of-Home Advertising Market Size, Forecasts, And Opportunities
Learn about the global out-of-home advertising market through The Business Research Company, which provides information on out-of-home advertising market size, out-of-home advertising market drivers and restraints, out-of-home advertising market players, the COVID-19 impact on the out-of-home advertising market, and more.
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The global ooh (out-of-home advertising) market is expected to grow from $25.61 billion in 2021 to $28.48 billion in 2022 at a compound annual growth rate (CAGR) of 11.2%. The growth in the OOH (Out-of-home) advertising market is mainly due to the companies rearranging their operations and recovering from the COVID-19 impact, which had earlier led to restrictive containment measures involving social distancing, remote working, and the closure of commercial activities that resulted in operational challenges. The OOH (Out-of-home) advertising market is expected to reach $40.42 billion in 2026 at a CAGR of 9.1%.
The rising urban population are expected to drive innovation in out-of-home advertising manufacturing, thus driving the market during the forecast period.
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The OOH (Out-of-home) advertising market consists of the sales of advertising services and related goods by entities (organizations, sole traders and partnerships) that plan, develop, create and manage advertisement and promotional activities at out-of-home advertisement facilities. Only goods and services traded between entities or sold to end consumers are included.
Global Out-Of-Home Advertising Market Segments Include:
By Type: Billboard, Transport, Street Furniture, Transit Displays, Others
By Platform: Static, Digital
By Application: Food and Beverage Industry, Vehicle Industry, Health and Medical Industry, Commercial and Personal Services, Consumer Goods, Others
By Geography: The market is segmented into North America, South America, Asia-Pacific, Eastern Europe, Western Europe, Middle East and Africa. Among these regions, Asia Pacific was the largest region in the ooh (out-of-home advertising) market in 2021
Companies are increasingly using artificial intelligence to advertise their product. The major applications and benefits of artificial intelligence for digital out of home advertisement are agile and trigger data-driven campaigns.
TBRC’s out-of-home advertising market report covers:
Major Market Players: Daktronics Inc., JCDecaux SA, Lamar Advertising Co., OUTFRONT Media, Inc., Ströer SE & Co. KGaA, Clear Channel Outdoor Holdings Inc., Exterion Media, oOh!media Limited, Intersection and Watchfire Signs.
Regions: Asia-Pacific, China, Western Europe, Eastern Europe, North America, USA, South America, Middle East and Africa.
Countries: Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA.
Time Series: Five years historic (2015-20) and ten years forecast (2021-2025-2030)
The Out-of-Home Advertising Global Market Report 2021: Market Size, Trends, And Global Forecast 2022 – 2026 is one of a series of new reports from The Business Research Company that provides out-of-home advertising market overviews, analyses and forecasts market size, share, out-of-home advertising market players, out-of-home advertising market segments and geographies, leading competitor revenues, profiles and market shares.
TBRC’s out-of-home advertising market report identifies top countries and segments for opportunities and strategies based on market trends and leading competitors’ approaches.
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