Global Direct Mail Advertising Market Size, Forecasts, And Opportunities
Learn about the global direct mail advertising market through The Business Research Company, which provides information on direct mail advertising market size, direct mail advertising market drivers and restraints, direct mail advertising market players, the COVID-19 impact on the direct mail advertising market, and more.
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The global direct mail advertising market is expected to grow from $71.57 billion in 2021 to $72.67 billion in 2022 at a compound annual growth rate (CAGR) of 1.5%. The growth in the direct mail advertising market is mainly due to the companies rearranging their operations and recovering from the COVID-19 impact, which had earlier led to restrictive containment measures involving social distancing, remote working, and the closure of commercial activities that resulted in operational challenges. The direct mail advertising market is expected to reach $73.57 billion in 2026 at a CAGR of 0.3%.
The benefits associated with direct mail advertising are expected to drive innovation in direct mail advertising manufacturing, thus driving the market during the forecast period.
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The direct mail advertising market consists of the sales of direct mail advertising services and related goods by entities (organizations, sole traders and partnerships) that create and manage advertisement and promotional activities by mail. The content and mode of advertisement can be customized according to the target audience. Only goods and services traded between entities or sold to end consumers are included.
Global Direct Mail Advertising Market Segments Include:
By Type: Postcards, Self-Mailers, Letters and Envelop, Dimensional Mailers, Catalogues
By End-User: Retail, Banks & Financial Institutions, Commercial Buildings, Media & Entertainment, Government, Transportation
By Enterprise Size: Large Enterprise, Small and Medium Enterprise
By Geography: The market is segmented into North America, South America, Asia-Pacific, Eastern Europe, Western Europe, Middle East and Africa.
Direct mail advertisers are using 3D mail campaigns to modernize direct mail advertising. 3D direct mail campaigns are interactive as well as provide a visual media experience to the target customers.
TBRC’s direct mail advertising market report covers:
Major Market Players: RR Donnelley, Valassis, Dai Nippon, Harte Hanks, Quad/ Graphics, Cenveo, Hibbert, Gunderson Direct, Greetabl and SaasMQL.
Regions: Asia-Pacific, China, Western Europe, Eastern Europe, North America, USA, South America, Middle East and Africa.
Countries: Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA.
Time Series: Five years historic (2015-20) and ten years forecast (2021-2025-2030)
The Direct Mail Advertising Global Market Report 2021: Market Size, Trends, And Global Forecast 2022 – 2026 is one of a series of new reports from The Business Research Company that provides direct mail advertising market overviews, analyses and forecasts market size, share, direct mail advertising market players, direct mail advertising market segments and geographies, leading competitor revenues, profiles and market shares.
TBRC’s direct mail advertising market report identifies top countries and segments for opportunities and strategies based on market trends and leading competitors’ approaches.
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