The Global Out-Of-Home Advertising Market Report by The Business Research Company covers out-of-home advertising market drivers and restraints, out-of-home advertising market size, major players, and the impact of COVID-19 on the out-of-home advertising market.

The out-of-home advertising (OOH) (also referred to as outdoor advertising) market consists of the sales of advertising services and related goods by entities (organizations, sole traders and partnerships) that plan, develop, create and manage advertisements and promotional activities in out of home advertisement settings. Out-of-home advertising includes billboards and signs, digital bulletins, wallscapes, banners and posters.

The global out-of-home advertising market reached a value of nearly $23,363.1 million in 2020, having increasing at a compound annual growth rate (CAGR) of 4.6% since 2015. The market is expected to grow at a CAGR of 7.5% from 2020 to reach $33,538.1 million in 2025. The global out-of-home advertising market is expected to reach $41,593.9 million in 2030, at a CAGR of 4.4%.

Growing digital out of home advertising will drive the out of home advertising market in the forecast period. The digital OOH is growing rapidly owing to several factors, including cost effectiveness, and high efficacy. Digital OOH helps in creating interactive and innovative campaigns. Besides, brands are increasingly looking to diversify their advertising expenditure through innovative omni-channel advertising strategies. Growth in digital OOH will drive the market for OOH, going forward.

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Some out-of-home advertising market trends include rapidly shifting towards digitalization services. With the emergence of advanced technologies, advertising agencies are focusing on digitizing more OOH spaces that can cater to consumers’ needs. DOOH provides flexibility to add data feeds, relevant messaging, interactive and engaging brand information to audience with high accessibility and effectiveness. Moreover, interactive outdoor advertising is becoming popular among mainstream and advertising service providers as they can influence consumers with appropriate content. This type of advertisements involves communication or reaction between the advertisement and the audience. Such interactive advertisements would present audiences with the unique experience of something personal or engaging based on their own tastes.

Global out-of-home advertising market segments include:

1) By Type: Billboard, Street Furniture, Transit, Others

2) By Platform: Static, Digital

3) By End-User Industry: Vehicle Industry, Food & Beverage Industry, Commercial And Personal Services, Consumer Goods, Health And Medical Industry, Others

4) By Geography: The market is segmented into North America, South America, Asia-Pacific, Eastern Europe, Western Europe, Middle East and Africa.

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The Out-Of-Home Advertising Opportunities And Strategies: Forecast To 2030 is one of a series of new reports from The Business Research Company that provides out-of-home advertising market overviews, analyzes and forecasts market size, share, out-of-home advertising market players, out-of-home advertising market segments and geographies, market’s leading competitors’ revenues, profiles and market shares.

The out-of-home advertising identifies top countries and segments for opportunities and strategies based on market trends and leading competitors’ approaches.

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Read Out-Of-Home Advertising Opportunities And Strategies: Forecast To 2030 from The Business Research Company for information on the following:

Data Segmentations: Market Size, Global, By Region And By Country; Historic And Forecast Size, And Growth Rates For The World, 7 Regions And 12 Countries

Market Players Covered: JCDecaux SA, Clear Channel Outdoor Holdings Inc., Focus Media Holding Ltd., Lamar Advertising Co., OUTFRONT Media Inc.

Regions: Asia-Pacific, China, Western Europe, Eastern Europe, North America, USA, South America, Middle East and Africa.

Countries: Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA.

Time Series: Five years historic (2015-20) and ten years forecast (2021-2025-2030)

Other Information And Analyses: SWOT analysis, customer information, market product/service analysis – product examples, trends and opportunities, drivers and restraints, key mergers and acquisitions, suggested trend based strategies, impact of COVID-19 on the market, future outlook and potential analysis, key metrics covered: number of enterprises, number of employees, global market in 2021 – countries offering most new opportunities, conclusions and recommendations by expert analysts.

Sourcing and Referencing: Data and analysis throughout the report are sourced using end notes.

Strategies For Participants In The Out-Of-Home Advertising Industry: The report explains a number of strategies for companies in the market, based on industry trends and company analysis.

Opportunities For Companies In The Out-Of-Home Advertising Sector: The report reveals where the global industry will put on most $ sales up to 2023.

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Here is a list of reports from The Business Research Company similar to the Out-Of-Home Advertising Opportunities And Strategies: Forecast To 2030:

Billboard And Outdoor Advertising Market

Print Advertising Global Market Report 2021

Digital Advertising Global Market Report 2021

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