Global Digital Advertising Market Report 2021 – Opportunities And Strategies, Market Forecast And Trends
The Global Digital Advertising Market Report by The Business Research Company covers digital advertising market drivers and restraints, digital advertising market size, major players, and the impact of COVID-19 on the digital advertising market.
The digital advertising market consists of the sales of advertising services by entities (organizations, sole traders and partnerships) that plan, develop, create and manage advertisement and promotional activities in digital media. Only goods and services traded between entities or sold to end consumers are included.
The global digital advertising market reached a value of nearly $374.2 billion in 2020, having increased at a compound annual growth rate (CAGR) of 15.7% since 2015. The market is expected to grow from $374.2 billion in 2020 to $763.6 billion in 2025 at a rate of 15.3%. The growth is mainly due to the increasing internet penetration and growing demand for digital advertising. The digital advertising market is expected to grow from $ 763.6 billion in 2025 to $1,449.0 billion in 2030 at a CAGR of 13.7%.
The increasing adoption of 5G networks is expected to drive the digital advertising market in the forecast period. 5G networks would accelerate the uptake of digital advertising applications and services and enable new use cases. The increased bandwidth offered by 5G allows more data to be sent during a given period of time, and the lower latency allows data to reach its destination faster. These networks provide increased coverage which supports multiple network topologies allowing digital advertising to communicate easily. 5G will also lead to an increase in data traffic, not only from smartphones, but also Internet of Things (IoT) enabled devices.
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Some digital advertising market trends include increased popularity of interactive digital advertising among mainstream and advertising service providers as they can influence consumers with appropriate content and implementation of artificial intelligence (AI) tools by advertising agencies to accurately target and deliver advertisements.
Global digital advertising market segments include:
1) By Platform- Mobile Ad (In-App and Mobile Web), Desktop Ad, Digital TV, Others
2) By Ad Format – Digital Display Ad (Programmatic and Non-programmatic Transactions), Internet Paid Search, Social Media, Online Video, Others
3) By Industry Vertical– Media and Entertainment, Consumer Goods & Retail Industry, Banking, Financial Service & Insurance, Telecommunication IT Sector, Travel Industry, Healthcare Sector, Manufacturing & Supply Chain, Transportation and Logistics, Energy, Power, and Utilities, Others
4) By Geography: The market is segmented into North America, South America, Asia-Pacific, Eastern Europe, Western Europe, Middle East and Africa.
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The Digital Advertising Opportunities and Strategies: Forecast To 2030 is one of a series of new reports from The Business Research Company that provides digital advertising market overviews, analyzes and forecasts market size, share, digital advertising market players, digital advertising market segments and geographies, market’s leading competitors’ revenues, profiles and market shares.
The digital advertising identifies top countries and segments for opportunities and strategies based on market trends and leading competitors’ approaches.
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Read Digital Advertising Opportunities and Strategies: Forecast To 2030 from The Business Research Company for information on the following:
Data Segmentations: Market Size, Global, By Region And By Country; Historic And Forecast Size, And Growth Rates For The World, 7 Regions And 12 Countries
Market Players Covered: Google, Facebook, Alibaba, Amazon, Tencent
Regions: Asia-Pacific, China, Western Europe, Eastern Europe, North America, USA, South America, Middle East and Africa.
Countries: Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA.
Time Series: Five years historic (2015-20) and ten years forecast (2021-2025-2030)
Other Information And Analyses: SWOT analysis, customer information, market product/service analysis – product examples, trends and opportunities, drivers and restraints, key mergers and acquisitions, suggested trend based strategies, impact of COVID-19 on the market, future outlook and potential analysis, key metrics covered: number of enterprises, number of employees, global market in 2021 – countries offering most new opportunities, conclusions and recommendations by expert analysts.
Sourcing and Referencing: Data and analysis throughout the report are sourced using end notes.
Strategies For Participants In The Digital Advertising Industry: The report explains a number of strategies for companies in the market, based on industry trends and company analysis.
Opportunities For Companies In The Digital Advertising Sector: The report reveals where the global industry will put on most $ sales up to 2023.
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