Billboard And Outdoor Advertising Market
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Global Billboard And Outdoor Advertising Market Report 2021 – Opportunities And Strategies, Market Forecast And Trends

The Global Billboard And Outdoor Advertising Market Report by The Business Research Company covers billboard and outdoor advertising market drivers and restraints, billboard and outdoor advertising market size, major players, and the impact of COVID-19 on the billboard and outdoor advertising market.

The billboard and outdoor advertising market consists of the sales of billboard and outdoor advertising services and related goods by entities (organizations, sole traders and partnerships) that create and design public display advertising campaign materials, such as printed, painted, or electronic displays and/or place such displays on indoor or outdoor billboards and panels, or on or within transit vehicles or facilities, shopping malls, retail (in-store) displays, and other display structures promotional activities in outdoor advertisement settings. Only goods and services traded between entities or sold to end consumers are included.

The global billboard and outdoor advertising market reached a value of nearly $23,363.1 million in 2020, having increased at a compound annual growth rate (CAGR) of 4.6% since 2015. The market is expected to grow at a CAGR of 7.5% from 2020 to reach $33,538.1 million in 2025. The global billboard and outdoor advertising market are expected to reach $41,593.9 million in 2030, at a CAGR of 4.4%.

The rising adoption of programmatic digital display advertisements and OOH will drive the billboard and outdoor advertising market in the forecast period. The programmatic display advertisement helps in automating the decision making-process of media buying with the help of software to target a precise audience or consumer group. The digital OOH is growing rapidly owing to several factors, including cost-effectiveness, and high efficacy. Digital OOH helps in creating interactive and innovative campaigns. Besides, brands are increasingly looking to diversify their advertising expenditure through innovative omnichannel advertising strategies. According to a survey by the Digital Place Based Advertising Association (DPAA), 60% of media planners are including DOOH in their media plans. Moreover, according to PQ Media, digital out-of-home advertising accounted for 28.3% of all OOH ads in 2019 and this is projected to rise to 38.3% by 2023. Therefore, the rising adoption of digital OOH is to act as a major driver for the market, going forward.

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Some billboard and outdoor advertising market trends include implementing artificial intelligence (AI) tools to accurately target and deliver advertisements. AI helps to develop personalized OOH ads and build a unique connection and relationship with consumers. Moreover, Companies in the billboard and outdoor advertising market are focusing on leveraging the growing trend of content sharing. instagrammable billboards refer to billboards that are engaging, creative, visually pleasing and has the potential of being shared and streamed. Advertisers create an experience or a piece of art and the people do most of the marketing for the advertisers here by sharing on social media.

Global billboard and outdoor advertising market segments include:

1) By Type: Billboard, Street Furniture, Transit, Others

2) By Platform: Static, Digital

3) By End-User Industry: Vehicle Industry, Food & Beverage Industry, Commercial And Personal Services, Consumer Goods, Health And Medical Industry, Others

4) By Geography: The market is segmented into North America, South America, Asia-Pacific, Eastern Europe, Western Europe, Middle East and Africa.

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The Billboard And Outdoor Advertising Opportunities And Strategies: Forecast To 2030 is one of a series of new reports from The Business Research Company that provides billboard and outdoor advertising market overviews, analyzes and forecasts market size, share, billboard and outdoor advertising market players, billboard and outdoor advertising market segments and geographies, market’s leading competitors’ revenues, profiles and market shares.

The billboard and outdoor advertising identify top countries and segments for opportunities and strategies based on market trends and leading competitors’ approaches.

Where To Learn More:

Read Billboard And Outdoor Advertising Opportunities And Strategies: Forecast To 2030 from The Business Research Company for information on the following:

Data Segmentations: Market Size, Global, By Region And By Country; Historic And Forecast Size, And Growth Rates For The World, 7 Regions And 12 Countries

Market Players Covered: JCDecaux SA, Clear Channel Outdoor Holdings, Inc., Lamar Advertising Company, Focus Media Information Technology Co., Ltd., OUTFRONT Media Inc.

Regions: Asia-Pacific, China, Western Europe, Eastern Europe, North America, USA, South America, Middle East and Africa.

Countries: Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA.

Time Series: Five years historic (2015-20) and ten years forecast (2021-2025-2030)

Other Information And Analyses: SWOT analysis, customer information, market product/service analysis – product examples, trends and opportunities, drivers and restraints, key mergers and acquisitions, suggested trend based strategies, impact of COVID-19 on the market, future outlook and potential analysis, key metrics covered: number of enterprises, number of employees, global market in 2021 – countries offering most new opportunities, conclusions and recommendations by expert analysts.

Sourcing and Referencing: Data and analysis throughout the report are sourced using end notes.

Strategies For Participants In The Billboard And Outdoor Advertising Industry: The report explains a number of strategies for companies in the market, based on industry trends and company analysis.

Opportunities For Companies In The Billboard And Outdoor Advertising Sector: The report reveals where the global industry will put on most $ sales up to 2023.

Interested to know more about The Business Research Company?

The Business Research Company has published over 1000 industry reports, covering over 2500 market segments and 60 geographies. The reports draw on 150,000 datasets, extensive secondary research, and exclusive insights from interviews with industry leaders. The reports are updated with a detailed analysis of the impact of COVID-19 on various markets.

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Here is a list of reports from The Business Research Company similar to the Billboard And Outdoor Advertising Opportunities And Strategies: Forecast To 2030:

Print Advertising Global Market Report 2021

Digital Advertising Global Market Report 2021

Radio Advertising Global Market Report 2021

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