The Global TV Advertising Market Report by The Business Research Company covers TV advertising market drivers and restraints, TV advertising market size, major players, and the impact of COVID-19 on the TV advertising market.
The TV advertising market consists of the sales of advertising services by entities (organizations, sole traders and partnerships) that plan, develop, create and manage advertisement and promotional activities on television. Only goods and services traded between entities or sold to end consumers are included.
The increased use of over-the-top (OTT) media services is expected to drive the growth of the TV advertising market. OTT offers reach and retention as the video advertisement is 100% viewable and non-skippable.
The global TV market is expected to grow from $88.83 billion in 2020 to $92.33 billion in 2021 at a compound annual growth rate (CAGR) of 3.9%. The growth is mainly due to the companies rearranging their operations and recovering from the COVID-19 impact, which had earlier led to restrictive containment measures involving social distancing, remote working, and the closure of commercial activities that resulted in operational challenges. The market is expected to reach $93.74 billion in 2025 at a CAGR of 0.4%.
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Some TV advertising market trends include programmatic advertising. It is the process of purchasing digital advertisements automatically leveraging algorithms & machines and eliminates human intervention in the advertisement purchasing process, making it quick and less expensive. With the help of programmatic advertising, an organization can publish as many ads a company wants on as many platforms as they desire.
Global TV advertising market segments include:
1) By Service Type: Terrestrial, Multichannel, Online.
2) By Delivery Platform: Cable Television, Satellite Television.
3) By Broadcasting Services: Advertisement, Subscription.
4) By Time Slot: 20 Seconds, 60 Seconds, More Than 60 Seconds.
5) By Geography: The market is segmented into North America, South America, Asia-Pacific, Eastern Europe, Western Europe, Middle East and Africa.
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The TV Advertising Global Market Report 2021: COVID 19 Impact and Recovery to 2030 is one of a series of new reports from The Business Research Company that provides TV advertising market overviews, analyses and forecasts market size, share, TV advertising market players, TV advertising market segments and geographies, market’s leading competitors’ revenues, profiles and market shares.
The TV advertising market report identifies top countries and segments for opportunities and strategies based on market trends and leading competitors’ approaches.
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Read TV Advertising Global Market Report 2021: COVID 19 Impact and Recovery to 2030 from The Business Research Company for information on the following:
Data Segmentations: Market Size, Global, By Region And By Country, Historic And Forecast Size, And Growth Rates For The World, 7 Regions And 12 Countries.
Market Players Covered: CBS (Columbia Broadcasting System), Comcast Corporation, Viacom Inc., Gray Television Inc., Sinclair Broadcast Group, Sun TV Network, The Walt Disney Company, Time Warner Cable, TV Today Network, Vivendi SA, British Broadcasting Corporation, Cox Communication, Discovery Communications Inc., Fisher Communication, LiveRail, TBC, Univision Communication, WPP, Omnicom Group, DENTSU INC., Publicis Groupe, IPG, Havas, Jacob Tyler, Division of Labor, THIEL, Anchour, ThreeSixtyEight, Daniel Brian Advertising, Gumas, BayCreative.
Regions: Asia-Pacific, China, Western Europe, Eastern Europe, North America, USA, South America, Middle East and Africa.
Countries: Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA.
Time Series: Five years historic (2015-20) and ten years forecast (2021-2025-2030)
Other Information And Analyses: SWOT analysis, customer information, market product/service analysis – product examples, trends and opportunities, drivers and restraints, key mergers and acquisitions, suggested trend based strategies, impact of COVID-19 on the market, future outlook and potential analysis, key metrics covered: number of enterprises, number of employees, global market in 2021 – countries offering most new opportunities, conclusions and recommendations by expert analysts.
Sourcing And Referencing: Data and analysis throughout the report are sourced using end notes.
Strategies For Participants In The TV Advertising Industry: The report explains a number of strategies for companies in the market, based on industry trends and company analysis.
Opportunities For Companies In The TV Advertising Sector: The report reveals where the global industry will put on most $ sales up to 2023.
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Here is a list of reports from The Business Research Company similar to the TV Advertising Global Market Report 2021:
Digital Advertising Global Market Report 2021 – By Platform (Mobile Ad (In-App And Mobile Web), Desktop Ad, Digital TV), By Ad Format (Digital Display Ad (Programmatic And Non-Programmatic Transactions), Internet Paid Search, Social Media, Online Video), By Industrial Vertical (Media And Entertainment, Consumer Goods & Retail Industry, Banking, Financial Service & Insurance, Telecommunication IT Sector, Travel Industry, Healthcare Sector, Manufacturing & Supply Chain, Transportation And Logistics, Energy, Power, And Utilities), COVID-19 Impact And Recovery
Out-Of-Home Advertising Global Market Report 2021 – By Type (Billboard, Transport, Street Furniture, Transit Displays), By Platform (Static, Digital), By Application (Food And Beverage Industry, Vehicle Industry, Health And Medical Industry, Commercial And Personal Services, Consumer Goods), COVID-19 Impact And Recovery
Radio Advertising Global Market Report 2021 – By Type (Traditional Radio Advertising, Terrestrial Radio Broadcast Advertising, Terrestrial Radio Online Advertising, Satellite Radio Advertising), By Industry Application (BFSI, Consumer Goods And Retail, Government And Public Sector, IT And Telecom, Healthcare, Media And Entertainment), COVID-19 Impact And Recovery
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