Google Ditches Qualcomm For Its Own Custom Smartphone Processor, Google Tensor
The Business Research Company’s Smartphone Processor Global Market Report 2021: COVID-19 Growth And Change
Tech giant Google announced in August 2021 that its upcoming flagship smartphones – the Pixel 6 and Pixel 6 Pro – will use its custom-built processor called Tensor. This move follows the industry trend of tech giants such as Apple and Samsung producing their own custom chips for their smartphones, laptops and other gadgets. According to Google, its system on a chip (SoC), Tensor, offers big improvements to photo and video processing on smartphones, as well as other features such as voice-to-speech and translation. In addition to a CPU, GPU and image signal processor, Tensor includes a dedicated processor to run artificial intelligence (AI) applications.[i] The launch of Tensor could differentiate Google’s smartphones from that of other manufacturers that mostly use Qualcomm or MediaTek chips. It could also catapult Google to a strong position in the smartphone processor market, which is expected to witness a healthy growth in the coming years.[ii]
As per data on the Global Market Model, the global smartphone processor market is expected to grow from $13.36 billion in 2020 to $14.95 billion in 2021 at a compound annual growth rate (CAGR) of 11.9%. The growth in the smartphone processor market is mainly due to the growing adoption of smartphones, rapid increase in urbanization, increasing purchasing power of consumers, growing demand for application processors, and advancements in the graphics processing unit (GPU). The market is expected to reach $22.44 billion in 2025 at a CAGR of 10.7%.
Qualcomm and MediaTek are the two distinct brands in the smartphone processor market and these companies are focused on developing technologically advanced solutions for smartphone processors to enhance user experience and connectivity. For instance, in January 2021, MediaTek, a Taiwan based semiconductor company launched a new flagship 5G SoC Dimensity 1200. The chip uses TSMC’s 6-nanometer processor. The CPU uses ARM’s latest A78 core with a frequency of 3.0GHz. There are also 3 large A78 cores with a frequency of 2.6GHz and 4 small A55 cores. Further, in January 2020, Qualcomm, a US-based mobile communications company introduced the Snapdragon 720G, Snapdragon 662, and Snapdragon 460 mobile system-on-chips in India, to improve connectivity, gaming, and entertainment for users. The Qualcomm FastConnect 6-series subsystems provide rapid 4G connectivity, important Wi-Fi 6 features, and integrated Bluetooth 5.1 with improved audio on these new mobile platforms.
The countries covered in the smartphone processor market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, and USA.
The Smartphone Processor Global Market Report is one of a series of new reports from The Business Research Company that provides smartphone processor market overviews, analyzes and forecasts smartphone processor market size, share, smartphone processor market players, smartphone processor market segments and geographies, the market’s leading competitors’ revenues, profiles and market shares.
About The Author
Manish has around eight years of experience in consulting and market research. Prior to joining TBRC, he worked with consulting firm GlobalData and Synchrony Financial. At TBRC, he heads the consulting team for the Manufacturing and Services sectors and is involved in managing various qualitative and quantitative market research projects, providing recommendations to help clients achieve their growth objectives. He has worked for clients such as Sony, Honda, Hitachi, Fujitsu, Toshiba, Kobe Steel, Total, Kyocera, JCOAL, JETRO, and BASF. Some key projects he was involved in include Compressors, Water Pumps, Industrial Air Dryers, BLDC Motors, Electric Furnace Steel, Thermoplastic Sheets, and Medical Printers. He has a bachelor’s degree in Mechanical Engineering from NIT Allahabad.
About The Global Market Model
The Global Market Model is the world’s most comprehensive database of integrated market information available. The ten-year forecasts in the Global Market Model are updated in real time to reflect the latest market realities, which is a huge advantage over static, report-based platforms.
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[i] https://www.cnbc.com/2021/08/02/pixel-6-will-have-processor-designed-by-google.html
