The Global Print Advertising Market Report by The Business Research Company covers print advertising market drivers and restraints, print advertising market size, major players, and the impact of COVID-19 on the print advertising market.
The print advertising market consists of the sales of advertising services and related goods by entities (organizations, sole traders and partnerships) that plan, develop, create and manage advertisement and promotional activities in print media such as periodicals and print newspapers. Only goods and services traded between entities or sold to end consumers are included.
The huge population that subscribes to newspapers and magazines drives the print advertising market. According to the American Press Institute survey, a majority of newspaper subscribers also pay for a print magazine, which is one of the popular publication types with good scope for ads.
The global print market is expected to decline from $32.49 billion in 2020 to $32.05 billion in 2021 at a compound annual growth rate (CAGR) of -1.4%. The print advertising market has recorded a decline owing to the closure of businesses globally due to COVID-19 restrictive measures including social distancing and movement of goods. The print advertising market is expected to reach $26.45 billion in 2025 at a CAGR of -4.7%.
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Some print advertising market trends include brands having exerted towards long-form of print ads, that is, full-page, full-worded communications. Brands, in general, will have a lot to communicate to their customers and positions to articulate, therefore, require communication that is not limited to 145 characters, a 15-second flash of information, or a single impactful visual.
Global print advertising market segments include:
1) By Type: Newspaper Advertising, Magazine Advertising, Posters And Banners, Others.
2) By Industry: Retail, Electronics And Telecommunications, Insurance And Finance, Automotive, Others.
By Geography: The market is segmented into North America, South America, Asia-Pacific, Eastern Europe, Western Europe, Middle East and Africa.
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The Print Advertising Global Market Report 2021: COVID-19 Impact and Recovery To 2030 is one of a series of new reports from The Business Research Company that provides print advertising market overviews, analyzes and forecasts market size, share, print advertising market players, print advertising market segments and geographies, market’s leading competitors’ revenues, profiles and market shares.
The print advertising market report identifies top countries and segments for opportunities and strategies based on market trends and leading competitors’ approaches.
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Read Print Advertising Global Market Report 2021: COVID-19 Impact and Recovery To 2030 from The Business Research Company for information on the following:
Data Segmentations: Market Size, Global, By Region And By Country, Historic And Forecast Size, And Growth Rates For The World, 7 Regions And 12 Countries.
Market Players Covered: Ogilvy & Mather, MullenLowe U.S, McCann Worldgroup, Publicis Groupe, Dentsu, Havas, Grey global, Droga 5, BBDO, VMLY&R, WPP Group PLC, Omnicom Group, Interpublic Group of Companies, Hakuhodo.
Regions: Asia-Pacific, China, Western Europe, Eastern Europe, North America, USA, South America, Middle East and Africa.
Countries: Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA.
Time Series: Five years historic (2015-20) and ten years forecast (2021-2025-2030)
Other Information And Analyses: SWOT analysis, customer information, market product/service analysis – product examples, trends and opportunities, drivers and restraints, key mergers and acquisitions, suggested trend based strategies, impact of COVID-19 on the market, future outlook and potential analysis, key metrics covered: number of enterprises, number of employees, global market in 2021 – countries offering most new opportunities, conclusions and recommendations by expert analysts.
Sourcing And Referencing: Data and analysis throughout the report are sourced using end notes.
Strategies For Participants In The print advertising Industry: The report explains a number of strategies for companies in the market, based on industry trends and company analysis.
Opportunities For Companies In The print advertising Sector: The report reveals where the global industry will put on most $ sales up to 2023.
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