Digital Publishing And Content Streaming Market
Media

WarnerMedia and Discovery Merger To Intensify Competition In The Media Industry

The Business Research Company’s Digital Publishing And Content Streaming Global Market Report 2021: COVID-19 Impact And Recovery To 2030

AT&T announced on May 17, 2021, that it is to merge its content unit WarnerMedia with Discovery. This deal makes way for it to compete with some of the leading companies in the media market, including Disney and Netflix. This is interesting as the digital publishing and content streaming media market has seen significant growth over the last year, according to the latest report by The Business Research Company. It will be contesting against big players in the market with massive subscriber numbers such as Netflix and Disney Plus with 208 and 104 million subscribers, respectively. To counter Netflix’s dominance in the content streaming market, several big players in the media industry have started to launch their own streaming platforms. Over the last couple of years, companies such as Apple, Comcast, Disney, Discovery, WarnerMedia, and others have launched streaming services as they fight for their share in the entertainment market.

This merger deal comes in less than three years of AT&T’s acquisition of Time Warner (named WarnerMedia after the acquisition). Under this deal, AT&T will spin off its content business WarnerMedia to merge it with Discovery and a new business entity with an expected valuation of around $150 billion. AT&T said that its shareholders will get 71% stock of the new business while the remaining 29% will be owned by Discovery’s shareholders.

As per data on the Global Market Model, the digital publishing and content streaming market size  is expected to grow from $79.85 billion in 2020 to $92.42 billion in 2021 at a compound annual growth rate (CAGR) of 15.7%. The year-on-year growth rate has come down compared to that of the previous year (2019-2020). This change in growth trend is mainly due to the companies stabilizing their output after catering to the demand that grew exponentially during the COVID-19 pandemic in 2020. North America is the largest region in the global digital publishing and content streaming market, accounting for 44% of the market in 2020. Asia Pacific is the second largest region accounting for 23% of the global market. The content streaming segment was worth $36 billion in 2020, and is expected to reach about $55 billion by 2025.

Companies in the video streaming industry are increasingly implementing blockchain technology and AI to have cost benefits. Blockchain technology allows the video streaming providers to store data on thousands of servers globally, which helps reduce costs associated with the content or huge video files stored on servers. For instance, Video Coin, a video streaming providing startup, has plans to invest in implementing blockchain technology to provide video content at reduced prices. Also, companies in the video streaming market are using artificial intelligence to improve their content quality. For instance, streaming services such as Netflix, Amazon Prime, and Spotify make use of machine learning, a subset of artificial intelligence (AI), to improve user experience by tracking the user’s interests and recommending the content based on user interest. AI also improves video quality by reducing video buffering through video compression.

The digital publishing and content streaming market report is segmented by type of service into digital publishing and content streaming, by type of product into subscription and on-demand. The content streaming segment is further broken down by type into on-demand video streaming and live video streaming, by type of platform into smartphones, laptops and desktops, smart TVs, and gaming consoles.

The Digital Publishing And Content Streaming Global Market Report is one of a series of new reports from The Business Research Company that provides digital publishing and content streaming market overviews, analyzes and forecasts digital publishing and content streaming market size, share, digital publishing and content streaming market players, digital publishing and content streaming market segments and geographies, the market’s leading competitors’ revenues, profiles and market shares.

About The Author

Moïn has eight years of experience in research and analysis. He has worked with some prominent market intelligence firms in India including Progressive Digital Media, Ovum, and GlobalData. His job roles involved data and trend analysis, market modelling, and report writing across industries. He has a bachelor’s degree in Biotechnology and a postgraduate degree in management from IMI Belgium. At TBRC, he has worked for clients such as Mitsubishi, Kobe Steel, and Amazon. Some key projects he has been involved in include market analysis for an automotive parts company and a market strategy project for an international NGO.

 

About The Global Market Model

The Global Market Model is the world’s most comprehensive database of integrated market information available. The ten-year forecasts in the Global Market Model are updated in real time to reflect the latest market realities, which is a huge advantage over static, report-based platforms.

 

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OTT Streaming Global Market Report 2021: COVID 19 Growth And Change To 2030

IPTV Global Market Report 2021: COVID 19 Growth And Change To 2030

 

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