Global Digital Advertising Market Report 2021 – Opportunities And Strategies, Market Forecast And Trends
The Global Digital Advertising Market Report by The Business Research Company covers digital advertising market drivers and restraints, digital advertising market size, major players, and the impact of COVID-19 on the digital advertising market.
The digital advertising market consists of the sales of advertising services by entities (organizations, sole traders and partnerships) that plan, develop, create and manage advertisement and promotional activities in digital media. Only goods and services traded between entities or sold to end consumers are included.
The internet user base expansion along with self-service platforms is driving the global digital advertising market. The global digital market is expected to grow from $155.53 billion in 2020 to $179.77 billion in 2021 at a compound annual growth rate (CAGR) of 15.6%. The growth is mainly due to the companies rearranging their operations and recovering from the COVID-19 impact, which had earlier led to restrictive containment measures involving social distancing, remote working, and the closure of commercial activities that resulted in operational challenges. The market is expected to reach $281.32 billion in 2025 at a CAGR of 11.8%.
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Some digital advertising market trends include technological advancements such as AR (Augmented Reality). These days, advertisers have adopted augmented reality in their advertising strategies to enhance the user experience. For instance, in 2018, Snapchat, a pioneer in AR ads, started giving consumers the option to display items in a “real-life” environment. These augmented reality ads increase the interaction of the viewer and create a more memorable user experience. AR ads are more than informative as people will have the ability to interact with the content rather than just viewing it.
Global digital advertising market segments include:
1) By Platform: Mobile Ad (In-App And Mobile Web), Desktop Ad, Digital TV, Others.
2) By Ad Format: Digital Display Ad (Programmatic And Non-Programmatic Transactions), Internet Paid Search, Social Media, Online Video, Others.
3) By Industrial Vertical: Media and Entertainment, Consumer Goods & Retail Industry, Banking, Financial Service & Insurance, Telecommunication IT Sector, Travel Industry, Healthcare Sector, Manufacturing & Supply Chain, Transportation and Logistics, Energy, Power, and Utilities, Others.
By Geography: The market is segmented into North America, South America, Asia-Pacific, Eastern Europe, Western Europe, Middle East and Africa.
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The Digital Advertising Global Market Report 2021: COVID 19 Impact and Recovery to 2030 is one of a series of new reports from The Business Research Company that provides digital advertising market overviews, analyzes and forecasts market size, share, digital advertising market players, digital advertising market segments and geographies, market’s leading competitors’ revenues, profiles and market shares.
The digital advertising market report identifies top countries and segments for opportunities and strategies based on market trends and leading competitors’ approaches.
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Read Digital Advertising Global Market Report 2021: COVID 19 Impact and Recovery to 2030 from The Business Research Company for information on the following:
Data Segmentations: Market Size, Global, By Region And By Country, Historic And Forecast Size, And Growth Rates For The World, 7 Regions And 12 Countries.
Market Players Covered: Google Ads, Facebook, Alibaba, Amazon, Baidu, Tencent, Microsoft, Verizon, Twitter, Sina, LinkedIn Corporation, Yahoo! Inc., Conversant, Dentsu Aegis Network, Accenture Interactive, PwC Digital Service, IBM iX, Web Net Creatives, iProspect.
Regions: Asia-Pacific, China, Western Europe, Eastern Europe, North America, USA, South America, Middle East and Africa.
Countries: Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA.
Time Series: Five years historic (2015-20) and ten years forecast (2021-2025-2030)
Other Information And Analyses: SWOT analysis, customer information, market product/service analysis – product examples, trends and opportunities, drivers and restraints, key mergers and acquisitions, suggested trend based strategies, impact of COVID-19 on the market, future outlook and potential analysis, key metrics covered: number of enterprises, number of employees, global market in 2021 – countries offering most new opportunities, conclusions and recommendations by expert analysts.
Sourcing And Referencing: Data and analysis throughout the report are sourced using end notes.
Strategies For Participants In The Digital Advertising Industry: The report explains a number of strategies for companies in the market, based on industry trends and company analysis.
Opportunities For Companies In The Digital Advertising Sector: The report reveals where the global industry will put on most $ sales up to 2023.
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