The Global Out-of-Home Advertising Market Report by the Business Research Company covers out-of-home advertising market drivers and restraints, out-of-home advertising market size, major players, and the impact of COVID-19 on the out-of-home advertising market
The OOH (out-of-home) advertising market consists of the sales of advertising services and related goods by entities (organizations, sole traders and partnerships) that plan, develop, create and manage advertisement and promotional activities at out-of-home advertisement facilities. Only goods and services traded between entities or sold to end consumers are included.
The rising urban population contributed to the growth of the out of home (OOH) advertising market. The increase in population in urban cities increases traffic congestion and waiting time.
The global out-of-home advertising market is expected to grow from $23.36 billion in 2020 to $25.78 billion in 2021 at a compound annual growth rate (CAGR) of 10.4%. The OOH market is expected to reach $33.54 billion in 2025 at a CAGR of 6.8%.
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Some out-of-home advertising market trends include advertising products using artificial intelligence. The major applications and benefits of artificial intelligence for digital out of home advertisement are agile and trigger data-driven campaigns. For instance, McDonald’s used data like weather and time of day to remind the consumers to promote ice creams sundaes on a hot day, and on the other hand Coca-Cola promoted smart water when the temperature exceeded 21 degrees. Virgin trains also used real-time traffic data to show motorists how much quicker their journey could have been by using trains. Therefore, AI and automation can optimize ads and update them creatively according to the data.
Global out-of-home advertising market segments include:
By Type: Billboard, Transport, Street Furniture, Transit Displays, Others.
By Platform: Static, Digital.
By Application: Food and Beverage Industry, Vehicle Industry, Health and Medical Industry, Commercial and Personal Services, Consumer Goods, Others.
By Geography: The global out-of-home advertising market is segmented into North America, South America, Asia-Pacific, Eastern Europe, Western Europe, Middle East and Africa.
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Out-of-Home Advertising Global Market Report 2021 is one of a series of new reports from The Business Research Company that provides out-of-home advertising market overviews, analyzes and forecasts market size, share, out-of-home advertising market players, out-of-home advertising market segments and geographies, market’s leading competitors’ revenues, profiles and market shares. The out-of-home advertising market report identifies top countries and segments for opportunities and strategies based on market trends and leading competitors’ approaches.
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Read Out-of-Home Advertising Global Market Report 2021 from The Business Research Company for information on the following:
Data Segmentations: Market Size, Global, By Region And By Country; Historic And Forecast Size, And Growth Rates For The World, 7 Regions And 12 Countries
Out-of-Home Advertising Market Organizations Covered: Daktronics Inc., JCDecaux SA, Lamar Advertising Co., OUTFRONT Media Inc., Ströer SE & Co. KGaA, Clear Channel Outdoor Holdings.
Regions: Asia-Pacific, China, Western Europe, Eastern Europe, North America, USA, South America, Middle East and Africa.
Countries: Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA.
Time Series: Five years historic (2015-20) and ten years forecast (2021-2025-2030)
Other Information And Analyses: SWOT analysis, customer information, out-of-home advertising market product/service analysis – product examples, trends and opportunities, drivers and restraints, key mergers and acquisitions, suggested trend based strategies, impact of COVID-19 on the market, future outlook and potential analysis, key metrics covered: number of enterprises, number of employees, global out-of-home advertising market in 2021 – countries offering most new opportunities, conclusions and recommendations by expert analysts.
Sourcing and Referencing: Data and analysis throughout the report are sourced using end notes.
Strategies For Participants In The Out-of-Home Advertising Industry: The report explains a number of strategies for companies in the market, based on industry trends and company analysis.
Opportunities For Companies In The Out-of-Home Advertising Sector: The report reveals where the global out-of-home advertising industry will put on most $ sales up to 2023.
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