The cards market in this report is segmented into debit cards, credit cards, charge cards and prepaid cards.

Debit Cards are payment cards that are linked directly to a customer’s bank account and can be used to make purchases and withdraw cash. Credit Cards are payment cards issued by banks and financial institutions that can be used to borrow funds. Charge Cards are similar to credit cards, but do not have any preset credit limit. Prepaid Cards are preloaded payment cards issued by financial institutions that can be used to make both online and in-store payments.

The cards market comprise establishments engaged in storing, processing and transmitting payment cards data. This market covers issuing and acquiring banks, card processing and issuing companies and others. Revenue generated from the cards market include all processing and service fees levied by banks and financial institutions for processing card-based payments. It excludes interest charged by banks on payment cards.

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The global cards market was valued at over $250 billion in 2017. North America was the largest region in the cards market in 2017, accounting for around 60% of the global market. The USA was the largest country in the market in 2017, accounting for nearly 55% of the market.

The top five companies covered in the cards market are American Express Company, Visa, MasterCard, FIS and Bank of America. American Express Company was the largest competitor in the market in 2017.

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The global payments industry has witnessed rapid increase in the adoption of EMV technology. This growth is driven by a higher level of data security offered by EMV chip and PIN cards as compared to traditional magnetic stripe cards. EMV is a security standard for various payment cards including debit, credit, charge and prepaid cards. The chip carries data of the cardholder and the account, which is protected using both hardware and software security measures.

The countries covered in the cards market report are the USA, China, Germany, Brazil, Japan, UK, Spain, Russia, France, Australia, Italy, India and rest of the world.

The financial services market, of which the cards market is a segment, includes revenues of financial or money related services by entities (organizations, sole traders and partnerships) that engage in financial services related activities such as lending, investment management, insurance, brokerages, payments and fund transfer services. The financial services industry is categorized on the basis of the business model of the firms present in the industry. Most firms offer multiple services. Revenues include fees, interest payments, commissions or transaction charges

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The cards market report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast growth by geography. It places the market within the context of the wider financial services market, and compares it with other markets.

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