Skiing service providers are adopting advance technologies such as tracking applications, radio frequency identification (RFID) system enabled lifts, and computer designed skis and snowboards to enhance skier experience. These technologies help to track locations, enhance ski learning, alert alarm system, provide snow and storm tracking reports to elevate skiing experience. Tracking applications are beneficial to track progress and stay connected, and RFID enabled lift helps making lift process efficient by activating the lift gates immediately after accepting ticket charges. For instance, in 2017, SNOCRU 3.0, a tracking application helps the users to track vertical feet, runs skied, and track locations of friends and Ski Utah, is offering technology to access state’s security alarm system, track storms and provide snow reports to the application users.
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Sports organizers and race organizers are implementing mobile ticketing to provide hassle free ticket purchase experience. Mobile ticketing is the process where customers can buy and validate the tickets using mobile phones. Event organizers production and distribution costs associated with traditional paper-based ticketing channels is eliminated with the implementation of mobile ticketing. Apart from this, the data exchanged digitally through ticket transactions enables sports organizers to learn more about fans and generate insights to formulate marketing strategies from the database. For instance, Barcelona implemented mobile ticketing and eliminated paper tickets by introducing a new system that allows fans to scan a bar-code on their phones gain access to matches. Pocono Raceway launched a mobile ticket delivery system that allows fans to have their ticket delivered to their mobile device and have their ticket scanned at the gate directly from their mobile device.
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The sports industry consists of sales of sports services and related goods by entities (organizations, sole traders and partnerships) that offer spectator sports and participatory sports. Spectator sports includes teams or clubs and independent athletes that present sporting events before a paying audience. The racing team owners of racing participants that enter the participants into racing events or other spectator sports events and the sports trainers who provide specialized services to support participants in sports events or competitions are part of this industry. The establishments that operate race tracks are also included in this industry.
The recreation market, of which the sports market is a segment, consists of sales of the use of recreational facilities, and recreational services and related goods by entities (organizations, sole traders and partnerships) that provide recreational services and related goods. Recreational activities include taking part in sporting activities and visiting museums, historical sites, zoos and parks and also witnessing spectator sports and events. Gambling except casino hotels can also be considered to be part of recreation market.
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The sports market report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast growth by geography. It places the market within the context of the wider recreation market, and compares it with other markets.