In the hotel industry, guests are looking for more ‘inside the hotel’ experiences. This demand is driving hotel managers to ensure that all parts of their hotels are as welcoming as the lobby. This has brought in more innovations to design and aesthetics involving more comfortable and accommodating spaces. Vibrant colored interiors and access to the internet at every location is common. For example, Starwood Hotels and Resorts is testing a variety of inventive amenities, including smart floor tiles, smart mirrors and giving guests the ability to program their in-room lighting, music and coffee maker from a smartphone to give consumers more customization over their stay.
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Hotels are using technologies that are transforming the customer experience. Some technologies are leading to significant improvements and savings in the hospitality market. The most significant trends in this market are the use of near field communication (NFC) technology, infrared technologies, and robots. NFC gives users the ability to exchange data between devices, making mobile payments an instant, secure process. Infrared sensors are used in hotels to address customer complaints involving housekeeping interruptions. Hotels are also using robots to deliver amenities to guest rooms and for many other functional purposes. Hotel operators are investing in systems and technologies that can automate processes and personalize the experience for guests.
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The hospitality industry consists of sales of accommodation and food services and related goods by entities (organizations, sole traders or partnerships) that provide customers with lodging and/or prepare meals, snacks, and beverages for immediate consumption. The market covers both accommodation and food services because the two activities are often combined at the same establishment.
The global market for hospitality is highly fragmented. The top ten competitors in the global hospitality market made up around 4% of the total market in 2018. Major players in the market include Compass Group PLC, Marriott International, Starbucks Coffee, Subway, Sodexo, Aramark Corporation, McDonald’s, Hilton Worldwide, Chick-fil-A, Elior Group.
The hospitality market report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast growth by geography. It places the market within the context of the wider hospitality market, and compares it with other markets.